Privacy Policy

This Privacy Policy explains how Apex41 (“Apex41”, “we”, “us”, or “our”) collects, uses, shares, and protects information in connection with our websites, products, platforms, and services (the “Services”).

Depending on how you interact with the Services, we may collect the following categories of information:

• Account information - such as your name and email address when you create an account or register interest in a product.
• Contact information - information you provide when you submit an enquiry or contact form, such as your name, email address, and message content.
• Usage information - information about how you interact with the Services.
• Device and technical information - such as browser type, general device information, and similar technical data.
• Communications - records of correspondence if you contact us directly.
• Information you provide to the Services - any other information you choose to submit through forms, account settings, or product features.

This section will be refined following a technical privacy audit of each Apex41 website and product to confirm the specific data actually collected by each.

Where applicable, information collected through the Services may be used to:

• Provide, operate, and maintain the Services.
• Improve and develop our products and platforms.
• Maintain the security and integrity of the Services.
• Respond to enquiries and provide customer support.
• Communicate with you about the Services.
• Comply with applicable legal obligations.
• Where applicable, understand aggregate usage of the Services through analytics.

Where required by applicable data protection law, Apex41 will rely on an appropriate legal basis for processing personal information, such as consent, performance of a contract, legitimate interests, or compliance with a legal obligation. The applicable jurisdictional framework and specific legal bases will be confirmed as part of legal review of this policy.

We may share information with:

• Service providers who support the operation of the Services on our behalf.
• Infrastructure and hosting providers.
• Payment providers, where a product or service involves payment.
• Professional advisers, such as legal, accounting, or compliance advisers.
• Legal or regulatory authorities, where required by law.
• A successor entity in connection with a merger, acquisition, or business transfer.

As a matter of policy, Apex41 does not sell personal information collected through the Services.

Where you choose to connect a third-party AI provider or other third-party service through the Services, information may be processed by that provider in accordance with your relationship with them and their own applicable terms and policies. Apex41 does not control, and makes no representation regarding, the data retention or processing practices of third-party providers.

Apex41 retains information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods will be confirmed following legal and technical review.

Apex41 uses reasonable technical and organisational measures designed to protect information from unauthorised access, use, or disclosure. No method of transmission or storage is completely secure, and Apex41 cannot guarantee absolute security of information.

Where information is transferred across borders, Apex41 will take steps intended to ensure such transfers comply with applicable data protection law. The specific safeguards applicable will depend on the jurisdictions involved and will be confirmed as part of legal review.

Depending on your jurisdiction, you may have rights in relation to your personal information, including rights to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information.
• Request restriction of certain processing.
• Object to certain processing.
• Request portability of your information, where applicable.

To exercise these rights, contact us using the details in the Contact section below.

The Services are not directed to children, and Apex41 does not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Apex41 may update this Privacy Policy from time to time. Material changes will be communicated through the Services or by other reasonable means.

Questions about this Privacy Policy can be directed to [PRIVACY CONTACT EMAIL].